Korloff was founded in France in 1978 and originally built its reputation as a high-jewellery house, closely associated with craftsmanship, rarity, and refined luxury. The brand takes its name from the legendary Korloff diamond, a symbol of exclusivity and precision. When Korloff expanded into fragrance, it did so by translating the values of jewellery making into perfumery, focusing on refinement, balance, and lasting impression rather than overt spectacle.

Korloff fragrances are designed to reflect elegance and structure. Much like a piece of fine jewellery, each composition is carefully assembled, with attention to proportion and harmony. The scents tend to favour classic accords interpreted with modern polish, creating perfumes that feel timeless rather than trend-driven. This approach aligns with the brand’s broader aesthetic, which values longevity and understated distinction.

The evolution of Korloff fragrance reflects the growing role of lifestyle extensions within luxury houses. Fragrance allows the brand to reach a wider audience while maintaining its core identity. Rather than competing with experimental niche perfumery, Korloff positions its scents as wearable expressions of sophistication, suitable for daily elegance as well as formal moments.

In market positioning, Korloff sits in the luxury designer fragrance segment. It appeals to consumers who appreciate refinement, tradition, and discreet luxury.

People choose Korloff because its fragrances feel composed and enduring. The brand offers perfumes that echo the calm confidence of fine jewellery, supporting a sense of elegance without excess.